Storytelling is one of Council Fire’s three pillars, alongside strategy and stakeholder engagement. These guides cover communicating ESG progress credibly, explaining technical work to non-technical audiences, impact storytelling, data storytelling and visual media.
The line between a strong story and greenwashing is evidence, so read the anti-greenwashing rules below before publishing claims.
Guides for your organization
Each of these comes in versions written for different kinds of organization.
Communicate ESG Progress Credibly
Communicate Sustainability to Non-Technical Audiences
Tell Impact Stories That Inspire Action
More guides
- Amplifying voices: empowering communities to tell their own storiesEthical community-led storytelling: consent, data ownership, accessible formats, training, and participatory metrics to amplify voices and shape policy.
- Best Practices for Sustainability Communication at WorkEffective sustainability communication is vital for engaging employees and building trust in environmental initiatives at work.
- Case Studies: Employee-Led Sustainability Success StoriesExplore how employee-led sustainability initiatives drive positive environmental impact and enhance workplace morale, retention, and recruitment.
- Case Study: Visual Media for Sustainability CampaignsHow simple, consistent visuals and channel-specific design turn abstract sustainability issues into action.
- Crafting compelling sustainability narrativesLearn to craft clear, honest sustainability stories that use measurable goals, transparent data, and human narratives to build trust and inspire action.
- Data storytelling: using numbers to convey impactTransform sustainability metrics into clear narratives using visuals, context, and transparency to build trust and drive stakeholder action.
- How to Communicate Sustainability Values EffectivelyLearn how to effectively communicate sustainability values through clear goals, tailored messaging, and engaging storytelling.
- Humanizing sustainability: empathy and authenticity in messagingMake sustainability relatable with empathetic, honest messaging—use real stories, small actions, and clear data to build trust and spur behavior change.
- Storytelling vs. Data Visualization in Impact ReportingWhen to use storytelling or data visualization in sustainability reports—balance emotion, context, clarity and accuracy.
- What Makes Explainer Videos Work for ESG?How short, plain-language explainer videos make ESG clear: runtimes, data display tips, and where to publish for each audience.
Work With Us
Need help with Sustainability Communications & Storytelling?
Council Fire’s consultants bring decades of hands-on experience. Let’s talk about your goals.