Business can be a force for good, and success should be measured against three bottom lines: financial, environmental and social.
Consumed by a vision of organizations melding pursuit of financial profit with a drive to improve the environment and people’s lives, George transitioned from corporate lawyer to social entrepreneur early in his career. He was convinced that business must be a force for good and that success should be measured against not one, but three bottom lines - financial, environmental, and social - and created the award-winning Council Fire, a global change agency of renowned experts supporting organizations in achieving sustainable success.
George has spent 25+ years guiding domestic and international organizations on the path to sustainable operations and is a recognized leader, ambassador, and speaker on the sustainable business movement. Corporations, non-profits, governments, and foundations have all benefited from George’s pioneering vision and expertise across all elements of environmental, economic, and social innovation, collaboration, program leadership, and change management.