CWRP — Watershed Restoration Communications & Engagement
To grow durable support for stream and ecological restoration, CWRP engaged Council Fire to build a practical communications and stakeholder strategy for general outreach and the 2025 Maryland General Assembly session, grounded in science, real benefits (water quality, habitat, community, economy), and clear answers to common questions.
Government
Watershed Restoration
About
CWRP is an association of restoration businesses and practitioners, ecologists, engineers, contractors, developers, mitigation bankers, united to restore the Chesapeake Bay watershed through stream restoration, wetlands, living shorelines, upland BMPs, and green infrastructure. Members span the region and contribute significant jobs and economic activity while improving environmental health and community resilience.
“Thanks to Council Fire — We finally had one story, many voices, and the right audiences listening.”
Problem
Restoration delivers benefits, but the story can be fragmented. Ahead of the 2025 Maryland legislative session, CWRP needed an integrated plan to educate policymakers and the public, unify messages across members, and proactively address FAQs (e.g., heavy equipment use, selective tree removal, timelines, and TMDL context).
Solution
Council Fire designed and launched a clear, credible engagement engine:
Impact narrative & message architecture. We translated science into plain-English benefits, cleaner water, flood reduction via floodplain reconnection, habitat gains, public access, property value stability, and sector jobs, anchored in Chesapeake realities.
Stakeholder mapping. Prioritized legislators, agency leaders, local officials, partner NGOs, and community voices for targeted outreach aligned to key milestones.
Toolkit & assets. Produced a modular set: explainer one-pagers and decks (e.g., Healthy Stream Characteristics, Streams in Context), restoration technique visuals (bank protection, cross vanes, step pools, brush layering, root wads), and a concise FAQ to pre-empt objections.
Activation. Sequenced member briefings, policymaker meetings, earned media, and digital content around the session calendar; offered survey options to track awareness and message uptake.
Governance & cadence. Set a fast 4–8 week build for assessment + strategy, then ongoing implementation through and beyond session.
Results
A shared evidence-based narrative members can carry with confidence, backed by visuals that show stream/floodplain connections and real techniques used in the field.
Ready-to-use communications kit (FAQ, one-pager, presentations, social content) that answers the tough questions succinctly, heavy equipment, selective tree removal, timelines, costs, and TMDL, while reframing long-term benefits.
A focused stakeholder pipeline and outreach plan keyed to session moments and local opportunities.
Stronger coalition voice across practitioners, helping policymakers and the public see restoration as science-based, community-benefiting, and economically smart.
Policy momentum follows trusted messages + organized voices. With a unified story and credible assets, CWRP can grow lasting support for nature-based restoration that strengthens the Bay and Chesapeake communities.
FAQ
01
What does it really mean to “redefine profit”?
02
What makes Council Fire different?
03
Who does Council Fire you work with?
04
What does working with Council Fire actually look like?
05
How does Council Fire help organizations turn big goals into action?
06
How does Council Fire define and measure success?
More Works
©2024
CWRP — Watershed Restoration Communications & Engagement
To grow durable support for stream and ecological restoration, CWRP engaged Council Fire to build a practical communications and stakeholder strategy for general outreach and the 2025 Maryland General Assembly session, grounded in science, real benefits (water quality, habitat, community, economy), and clear answers to common questions.
Government
Watershed Restoration
About
CWRP is an association of restoration businesses and practitioners, ecologists, engineers, contractors, developers, mitigation bankers, united to restore the Chesapeake Bay watershed through stream restoration, wetlands, living shorelines, upland BMPs, and green infrastructure. Members span the region and contribute significant jobs and economic activity while improving environmental health and community resilience.
“Thanks to Council Fire — We finally had one story, many voices, and the right audiences listening.”
Problem
Restoration delivers benefits, but the story can be fragmented. Ahead of the 2025 Maryland legislative session, CWRP needed an integrated plan to educate policymakers and the public, unify messages across members, and proactively address FAQs (e.g., heavy equipment use, selective tree removal, timelines, and TMDL context).
Solution
Council Fire designed and launched a clear, credible engagement engine:
Impact narrative & message architecture. We translated science into plain-English benefits, cleaner water, flood reduction via floodplain reconnection, habitat gains, public access, property value stability, and sector jobs, anchored in Chesapeake realities.
Stakeholder mapping. Prioritized legislators, agency leaders, local officials, partner NGOs, and community voices for targeted outreach aligned to key milestones.
Toolkit & assets. Produced a modular set: explainer one-pagers and decks (e.g., Healthy Stream Characteristics, Streams in Context), restoration technique visuals (bank protection, cross vanes, step pools, brush layering, root wads), and a concise FAQ to pre-empt objections.
Activation. Sequenced member briefings, policymaker meetings, earned media, and digital content around the session calendar; offered survey options to track awareness and message uptake.
Governance & cadence. Set a fast 4–8 week build for assessment + strategy, then ongoing implementation through and beyond session.
Results
A shared evidence-based narrative members can carry with confidence, backed by visuals that show stream/floodplain connections and real techniques used in the field.
Ready-to-use communications kit (FAQ, one-pager, presentations, social content) that answers the tough questions succinctly, heavy equipment, selective tree removal, timelines, costs, and TMDL, while reframing long-term benefits.
A focused stakeholder pipeline and outreach plan keyed to session moments and local opportunities.
Stronger coalition voice across practitioners, helping policymakers and the public see restoration as science-based, community-benefiting, and economically smart.
Policy momentum follows trusted messages + organized voices. With a unified story and credible assets, CWRP can grow lasting support for nature-based restoration that strengthens the Bay and Chesapeake communities.
FAQ
01
What does it really mean to “redefine profit”?
02
What makes Council Fire different?
03
Who does Council Fire you work with?
04
What does working with Council Fire actually look like?
05
How does Council Fire help organizations turn big goals into action?
06
How does Council Fire define and measure success?
More Works
©2024
CWRP — Watershed Restoration Communications & Engagement
To grow durable support for stream and ecological restoration, CWRP engaged Council Fire to build a practical communications and stakeholder strategy for general outreach and the 2025 Maryland General Assembly session, grounded in science, real benefits (water quality, habitat, community, economy), and clear answers to common questions.
Government
Watershed Restoration
About
CWRP is an association of restoration businesses and practitioners, ecologists, engineers, contractors, developers, mitigation bankers, united to restore the Chesapeake Bay watershed through stream restoration, wetlands, living shorelines, upland BMPs, and green infrastructure. Members span the region and contribute significant jobs and economic activity while improving environmental health and community resilience.
“Thanks to Council Fire — We finally had one story, many voices, and the right audiences listening.”
Problem
Restoration delivers benefits, but the story can be fragmented. Ahead of the 2025 Maryland legislative session, CWRP needed an integrated plan to educate policymakers and the public, unify messages across members, and proactively address FAQs (e.g., heavy equipment use, selective tree removal, timelines, and TMDL context).
Solution
Council Fire designed and launched a clear, credible engagement engine:
Impact narrative & message architecture. We translated science into plain-English benefits, cleaner water, flood reduction via floodplain reconnection, habitat gains, public access, property value stability, and sector jobs, anchored in Chesapeake realities.
Stakeholder mapping. Prioritized legislators, agency leaders, local officials, partner NGOs, and community voices for targeted outreach aligned to key milestones.
Toolkit & assets. Produced a modular set: explainer one-pagers and decks (e.g., Healthy Stream Characteristics, Streams in Context), restoration technique visuals (bank protection, cross vanes, step pools, brush layering, root wads), and a concise FAQ to pre-empt objections.
Activation. Sequenced member briefings, policymaker meetings, earned media, and digital content around the session calendar; offered survey options to track awareness and message uptake.
Governance & cadence. Set a fast 4–8 week build for assessment + strategy, then ongoing implementation through and beyond session.
Results
A shared evidence-based narrative members can carry with confidence, backed by visuals that show stream/floodplain connections and real techniques used in the field.
Ready-to-use communications kit (FAQ, one-pager, presentations, social content) that answers the tough questions succinctly, heavy equipment, selective tree removal, timelines, costs, and TMDL, while reframing long-term benefits.
A focused stakeholder pipeline and outreach plan keyed to session moments and local opportunities.
Stronger coalition voice across practitioners, helping policymakers and the public see restoration as science-based, community-benefiting, and economically smart.
Policy momentum follows trusted messages + organized voices. With a unified story and credible assets, CWRP can grow lasting support for nature-based restoration that strengthens the Bay and Chesapeake communities.
FAQ
What does it really mean to “redefine profit”?
What makes Council Fire different?
Who does Council Fire you work with?
What does working with Council Fire actually look like?
How does Council Fire help organizations turn big goals into action?
How does Council Fire define and measure success?
More Works
©2024