MCEC — Clean Energy Market Development, Communications & Design
MCEC engaged Council Fire to turn state ambition into investable, widely understood programs. We provided on-demand communications and design, website evolution, campaign strategy, event support, and program activation, including MEIA and USDA REAP deliverables, so projects move from idea to deal to impact.
Government
Renewable Energy
About
The Maryland Clean Energy Center (MCEC) advances clean energy and efficiency statewide as part of an economic development strategy, implementing financing solutions that catalyze business growth, create jobs, and make clean energy affordable and accessible for Marylanders.
Council Fire served as MCEC’s on-demand communications and design partner, aligning strategy, content, and creative to reach multiple audiences and drive program outcomes.
“Thanks to Council Fire — We finally had one story, many voices, and the right audiences listening.”
Problem
Policy goals stall without clear messaging, investor-ready materials, or coordinated outreach across programs. MCEC needed a scalable communications engine, paired with website clarity and event/campaign support, to serve initiatives like the Maryland Energy Innovation Accelerator (MEIA) and USDA’s Rural Energy for America Program (REAP) while preparing brand milestones and new financing efforts.
Solution
We worked as an extension of the MCEC team with weekly/monthly coordination, prioritizing task orders and delivering fast, on-brand assets.
On-demand communications & design. Advertising/media strategy, copywriting, graphic design, PR, event support, partnership planning, project management.
Strategic communications plan & website evolution. Comprehensive plan, voice/tone guidance, content strategy, visual framework; site audit, navigation recommendations, and audience-oriented content to make programs easier to find and fund.
Brand moments & program launches. 15-Year Anniversary communications; C3 Fund launch content/graphics; Clean Energy Summit PR coordination as needed.
MEIA communications. Partnership/event marketing, content marketing, video (as prioritized), email newsletter redesign, and MEIA page structure/copy on the MCEC site.
USDA REAP communications. REAP webpage, “Top Tips” collateral, paid media campaign, and video production; weekly coordination to manage sequencing and spend.
Results
A standing, on-demand communications capability that met time-sensitive needs across programs, with monthly reviews for clarity and budget control.
Concrete deliverables to help innovators and rural businesses understand and access programs (e.g., MEIA site/content and newsletter redesign; REAP webpage, practical tips collateral, media plan, and video development).
A clear path to brand consistency and audience-friendly storytelling via strategic plan, website audit/navigation, and updated tone/visual framework.
Alignment around signature moments (15-year anniversary; Clean Energy Summit) and new financing initiatives (C3 Fund) to amplify credibility and pipeline.
Clean-energy progress hinges on the “middle”, turning policy into programs the public understands and investors can underwrite. MCEC built that middle; Council Fire helped keep it moving.
FAQ
01
What does it really mean to “redefine profit”?
02
What makes Council Fire different?
03
Who does Council Fire you work with?
04
What does working with Council Fire actually look like?
05
How does Council Fire help organizations turn big goals into action?
06
How does Council Fire define and measure success?
More Works
©2024
MCEC — Clean Energy Market Development, Communications & Design
MCEC engaged Council Fire to turn state ambition into investable, widely understood programs. We provided on-demand communications and design, website evolution, campaign strategy, event support, and program activation, including MEIA and USDA REAP deliverables, so projects move from idea to deal to impact.
Government
Renewable Energy
About
The Maryland Clean Energy Center (MCEC) advances clean energy and efficiency statewide as part of an economic development strategy, implementing financing solutions that catalyze business growth, create jobs, and make clean energy affordable and accessible for Marylanders.
Council Fire served as MCEC’s on-demand communications and design partner, aligning strategy, content, and creative to reach multiple audiences and drive program outcomes.
“Thanks to Council Fire — We finally had one story, many voices, and the right audiences listening.”
Problem
Policy goals stall without clear messaging, investor-ready materials, or coordinated outreach across programs. MCEC needed a scalable communications engine, paired with website clarity and event/campaign support, to serve initiatives like the Maryland Energy Innovation Accelerator (MEIA) and USDA’s Rural Energy for America Program (REAP) while preparing brand milestones and new financing efforts.
Solution
We worked as an extension of the MCEC team with weekly/monthly coordination, prioritizing task orders and delivering fast, on-brand assets.
On-demand communications & design. Advertising/media strategy, copywriting, graphic design, PR, event support, partnership planning, project management.
Strategic communications plan & website evolution. Comprehensive plan, voice/tone guidance, content strategy, visual framework; site audit, navigation recommendations, and audience-oriented content to make programs easier to find and fund.
Brand moments & program launches. 15-Year Anniversary communications; C3 Fund launch content/graphics; Clean Energy Summit PR coordination as needed.
MEIA communications. Partnership/event marketing, content marketing, video (as prioritized), email newsletter redesign, and MEIA page structure/copy on the MCEC site.
USDA REAP communications. REAP webpage, “Top Tips” collateral, paid media campaign, and video production; weekly coordination to manage sequencing and spend.
Results
A standing, on-demand communications capability that met time-sensitive needs across programs, with monthly reviews for clarity and budget control.
Concrete deliverables to help innovators and rural businesses understand and access programs (e.g., MEIA site/content and newsletter redesign; REAP webpage, practical tips collateral, media plan, and video development).
A clear path to brand consistency and audience-friendly storytelling via strategic plan, website audit/navigation, and updated tone/visual framework.
Alignment around signature moments (15-year anniversary; Clean Energy Summit) and new financing initiatives (C3 Fund) to amplify credibility and pipeline.
Clean-energy progress hinges on the “middle”, turning policy into programs the public understands and investors can underwrite. MCEC built that middle; Council Fire helped keep it moving.
FAQ
01
What does it really mean to “redefine profit”?
02
What makes Council Fire different?
03
Who does Council Fire you work with?
04
What does working with Council Fire actually look like?
05
How does Council Fire help organizations turn big goals into action?
06
How does Council Fire define and measure success?
More Works
©2024
MCEC — Clean Energy Market Development, Communications & Design
MCEC engaged Council Fire to turn state ambition into investable, widely understood programs. We provided on-demand communications and design, website evolution, campaign strategy, event support, and program activation, including MEIA and USDA REAP deliverables, so projects move from idea to deal to impact.
Government
Renewable Energy
About
The Maryland Clean Energy Center (MCEC) advances clean energy and efficiency statewide as part of an economic development strategy, implementing financing solutions that catalyze business growth, create jobs, and make clean energy affordable and accessible for Marylanders.
Council Fire served as MCEC’s on-demand communications and design partner, aligning strategy, content, and creative to reach multiple audiences and drive program outcomes.
“Thanks to Council Fire — We finally had one story, many voices, and the right audiences listening.”
Problem
Policy goals stall without clear messaging, investor-ready materials, or coordinated outreach across programs. MCEC needed a scalable communications engine, paired with website clarity and event/campaign support, to serve initiatives like the Maryland Energy Innovation Accelerator (MEIA) and USDA’s Rural Energy for America Program (REAP) while preparing brand milestones and new financing efforts.
Solution
We worked as an extension of the MCEC team with weekly/monthly coordination, prioritizing task orders and delivering fast, on-brand assets.
On-demand communications & design. Advertising/media strategy, copywriting, graphic design, PR, event support, partnership planning, project management.
Strategic communications plan & website evolution. Comprehensive plan, voice/tone guidance, content strategy, visual framework; site audit, navigation recommendations, and audience-oriented content to make programs easier to find and fund.
Brand moments & program launches. 15-Year Anniversary communications; C3 Fund launch content/graphics; Clean Energy Summit PR coordination as needed.
MEIA communications. Partnership/event marketing, content marketing, video (as prioritized), email newsletter redesign, and MEIA page structure/copy on the MCEC site.
USDA REAP communications. REAP webpage, “Top Tips” collateral, paid media campaign, and video production; weekly coordination to manage sequencing and spend.
Results
A standing, on-demand communications capability that met time-sensitive needs across programs, with monthly reviews for clarity and budget control.
Concrete deliverables to help innovators and rural businesses understand and access programs (e.g., MEIA site/content and newsletter redesign; REAP webpage, practical tips collateral, media plan, and video development).
A clear path to brand consistency and audience-friendly storytelling via strategic plan, website audit/navigation, and updated tone/visual framework.
Alignment around signature moments (15-year anniversary; Clean Energy Summit) and new financing initiatives (C3 Fund) to amplify credibility and pipeline.
Clean-energy progress hinges on the “middle”, turning policy into programs the public understands and investors can underwrite. MCEC built that middle; Council Fire helped keep it moving.
FAQ
What does it really mean to “redefine profit”?
What makes Council Fire different?
Who does Council Fire you work with?
What does working with Council Fire actually look like?
How does Council Fire help organizations turn big goals into action?
How does Council Fire define and measure success?
More Works
©2024