What changed
A carbon baseline for Luke’s Lobster, and a path for the lobster industry.
Luke’s and the Island Institute are working to decarbonize the lobster industry and build a more climate-resilient Gulf of Maine working waterfront.
The client
A certified B Corporation, Luke’s Lobster is committed to bringing fresh, traceable, sustainably sourced seafood to its customers.
The challenge
Evolving an industry steeped in tried-and-true methods and a generations-old culture of independence is no small undertaking.
To do so, Luke’s partnered with Council Fire and the Island Institute in pursuit of broad changes to combat climate change. The first step is to help the company become carbon-neutral in its own operations.
Next steps focus on decarbonizing the entire New England lobster industry, with an eye to blazing a path for the sustainable future of all American fisheries.
Our approach
We brought our industry knowledge, relationships, analytical expertise, and communications skills to Luke’s efforts.
What we did
- Analyzed direct and indirect emissions (Scopes 1, 2, and 3) for Luke’s Lobster’s main products, lobster and crab
- Developed recommendations to reduce Luke’s greenhouse gas emissions
- Assessed Luke’s unique lobsterman-based supply chain, focusing on actionable, culturally sensitive recommendations for improvement
What Luke’s is doing next
- Assessing, prioritizing, and implementing actions to reduce its emissions
- Planning tailored engagement, education, and communications with fishermen, regulators, elected officials, and supply chain actors
The outcome
Carbon reductions Luke’s can make right away, and initiatives to phase in over the coming years.
- Detailed calculations of Luke’s direct emissions and indirect upstream emissions (Scopes 1 and 2)
- A catalog of indirect downstream emissions (Scope 3)
- A stronger profile for Luke’s Lobster as a leading industry voice on carbon neutrality and sustainability in the seafood world
- Continued regional work by Luke’s Lobster and the Island Institute to decarbonize the lobster industry and create a more climate-resilient Gulf of Maine working waterfront
The people behind the work
Meet the teamWork with us
Measuring and cutting your company’s emissions?
George Chmael II founded Council Fire and has guided organizations toward three bottom lines for more than 25 years.














George Chmael II