Stop chasing sustainability. Start building it.
Stop chasing sustainability. Start building it.
Stop chasing sustainability. Start building it.
Redefining Profit
The future belongs to those who reimagine the bottom line.
We help organizations rethink profit - not just in financial terms, but in ways that strengthen ecosystems, empower communities, and build resilient economies, creating long-term growth and lasting success.
Reimagining Impact
We partner with companies, governments, NGOs, and foundations to design and implement strategies that drive measurable, lasting impact. From climate resilience planning to ESG policy and supply chain transformation, our multidisciplinary team helps turn big goals into meaningful, long-term success.
Redesigning Solutions
We are change agents — combining sustainability expertise, stakeholder strategy, and communications that inspire action. We help organizations understand and improve their environmental, social, and economic impacts, and turn bold ambitions into long-term competitive advantage.
What We Do
©2025
What We Do
©2025
01
Sustainability
Sustainability isn’t a side gig - it’s a growth strategy. We help organizations embed sustainability as a driver of innovation, resilience, and long-term success. That starts with deeply understanding your goals, challenges, and vision for impact.
01
Sustainability
Sustainability isn’t a side gig - it’s a growth strategy. We help organizations embed sustainability as a driver of innovation, resilience, and long-term success. That starts with deeply understanding your goals, challenges, and vision for impact.
02
Collaboration
The best strategies don’t happen in silos. We bring people together — across teams, sectors, and communities — to co-create solutions that are actionable, equitable, and built to last. Collaboration isn’t just how we work — it’s how change happens.
02
Collaboration
The best strategies don’t happen in silos. We bring people together — across teams, sectors, and communities — to co-create solutions that are actionable, equitable, and built to last. Collaboration isn’t just how we work — it’s how change happens.
03
Storytelling
Purpose without story is invisible. We help organizations turn complex sustainability work into clear, compelling narratives — the kind that build trust, spark action, and turn impact into lasting advantage.
03
Storytelling
Purpose without story is invisible. We help organizations turn complex sustainability work into clear, compelling narratives — the kind that build trust, spark action, and turn impact into lasting advantage.
Why Work With Us?
Impact you can measure. Momentum you can trust.
0+
0+
Years of Experience
Across our team of experts.
0+
0+
Years of Experience
Across our team of experts.
0+
0+
Projects Completed
Around the globe.
0+
0+
Projects Completed
Around the globe.
0
0
"Best For the World"
B Corporation awards.
0
0
"Best For the World"
B Corporation awards.
Expertise That Drives Impact
©2025
Our Expertise
We bring together sustainability strategy, systems insight, and purpose-driven storytelling to help organizations deliver meaningful environmental, social, and economic results.
We turn complexity into clarity — creating strategies that unlock resilience, accelerate progress, and build lasting advantage.
Strategies that grow impact and bottom line
Strategies that grow impact and bottom line
Solutions designed to last and adapt
Solutions designed to last and adapt
Climate Resilience
Climate Resilience
Sustainable Business
Sustainable Business
Transportation Systems
Transportation Systems
Oceans & Natural Resources
Oceans & Natural Resources
Sustainable Communities
Sustainable Communities
Energy & Water Infrastructure
Energy & Water Infrastructure
Trusted by Visionary Leaders
Reimagining Impact
©2025
Portfolio
Impact in Action
From bold strategy to powerful storytelling, our work helps turn sustainability into action — and ambition into measurable results.
Why Partners Trust Us
©2025
Testimonials
Built on Trust. Proven in Action.
Hear how Council Fire’s strategy, systems thinking, and storytelling help leaders deliver enduring impact across the globe.
“Working with Council Fire over the past decade and a half has been like having an always-available extension of my Oceans team. They bridge worlds - offering strategic planning, policy expertise, and full-scale implementation capabilities for our work across the globe - and deliver results. They're a trusted partner who makes our mission more effective and our impacts more powerful.”
Kate Bonzon
Vice President
Environmental Defense Fund
Council Fire is helping us lay the foundation for what we believe is one of the most innovative local climate resilience planning models in the country. Whether its strategy development, financing mechanisms, impact metrics, decision making tools, or storytelling, their guidance is instrumental in shaping our approach, implementing projects, and building trust with stakeholders.
Matthew Fleming
Executive Director
Resilience Authority of Annapolis and Anne Arundel County
“Council Fire brings both systems thinking and extensive on-the-ground expertise. Our investment decisions and implementation approaches require the depth of knowledge and high credibility that only decades of global experience can bring. From coordinating multi-stakeholder collaborations to bringing our impact to life through narrative and film, they're helping us drive impact at scale.”
Renu Mittal
Program Officer
Walton Family Foundation
The importance and reach of legal advocacy is often hard to bring to life. Council Fire helped us quantify and communicate the real-world impact of our victories for our public interest clients and the Chesapeake Bay. Their analysis and storytelling turned case outcomes into compelling metrics - making the value of our work crystal clear to funders, partners, and the communities we serve.
Atty. David Reed
Executive Director
Chesapeake Legal Alliance
"George and his incredible team of experts have been a 'go-to resource' throughout my career as a conservation leader. They have been at my side bringing clarity, creativity, and precision to complex, multi-stakeholder initiatives in the United States and abroad, helping to ensure we are strategic, inclusive, and achieving mutually beneficial outcomes for us and our stakeholders."
Thomas Grasso
Various Leadership Positions
World Wildlife Fund, Walton Family Fdn, Environmental Defense Fund
“Council Fire has long been a key collaborator and partner, one that listens deeply, stretches our thinking, strategizes practically, and amplifies our reach. Their comprehensive economic, environmental, and social impact expertise combined with their collaboration and storytelling capabilities helps ensure our science and research can emerge from the labs and have real world impact.”
Dr. William Dennison
Vice President
University of Maryland Center for Environmental Science
“Working with Council Fire over the past decade and a half has been like having an always-available extension of my Oceans team. They bridge worlds - offering strategic planning, policy expertise, and full-scale implementation capabilities for our work across the globe - and deliver results. They're a trusted partner who makes our mission more effective and our impacts more powerful.”
Kate Bonzon
Vice President
Environmental Defense Fund
Council Fire is helping us lay the foundation for what we believe is one of the most innovative local climate resilience planning models in the country. Whether its strategy development, financing mechanisms, impact metrics, decision making tools, or storytelling, their guidance is instrumental in shaping our approach, implementing projects, and building trust with stakeholders.
Matthew Fleming
Executive Director
Resilience Authority of Annapolis and Anne Arundel County
“Council Fire brings both systems thinking and extensive on-the-ground expertise. Our investment decisions and implementation approaches require the depth of knowledge and high credibility that only decades of global experience can bring. From coordinating multi-stakeholder collaborations to bringing our impact to life through narrative and film, they're helping us drive impact at scale.”
Renu Mittal
Program Officer
Walton Family Foundation
The importance and reach of legal advocacy is often hard to bring to life. Council Fire helped us quantify and communicate the real-world impact of our victories for our public interest clients and the Chesapeake Bay. Their analysis and storytelling turned case outcomes into compelling metrics - making the value of our work crystal clear to funders, partners, and the communities we serve.
Atty. David Reed
Executive Director
Chesapeake Legal Alliance
"George and his incredible team of experts have been a 'go-to resource' throughout my career as a conservation leader. They have been at my side bringing clarity, creativity, and precision to complex, multi-stakeholder initiatives in the United States and abroad, helping to ensure we are strategic, inclusive, and achieving mutually beneficial outcomes for us and our stakeholders."
Thomas Grasso
Various Leadership Positions
World Wildlife Fund, Walton Family Fdn, Environmental Defense Fund
“Council Fire has long been a key collaborator and partner, one that listens deeply, stretches our thinking, strategizes practically, and amplifies our reach. Their comprehensive economic, environmental, and social impact expertise combined with their collaboration and storytelling capabilities helps ensure our science and research can emerge from the labs and have real world impact.”
Dr. William Dennison
Vice President
University of Maryland Center for Environmental Science
Who We Are
©2025
Since 2010
Certified B Corp
We’ve helped organizations worldwide put sustainability into action - earning multiple “Best for the World” B Corp honors for impact that’s real and measurable.
Council Fire began with a simple idea: redefine success to build a better future.
Our Founder & CEO
1% For The Planet
We proudly give 1% of annual sales to environmental partners - because walking the talk matters.
Creative Thinkers. Strategic Partners. Purpose-Driven.
Our team blends deep expertise with fresh thinking, helping leaders move from ideas to impact with clarity and confidence.
FAQs
01
What does it really mean to “redefine profit”?
03
What makes Council Fire different?
02
Who do you work with?
04
What does working with you actually look like?
05
How do you help organizations turn big goals into action?
06
How do you define and measure success?
Insights & Ideas
©2025
Where Bold Ideas Spark Real Impact
#AroundTheFire
Sustainability + Creativity
How to Build a Corporate Sustainability Strategy: A Step-by-Step Guide
7 Key ESG Metrics Every Business Leader Should Track
How ESG Drives Competitive Advantage
The Future of Sustainability Storytelling Is Not About Climate—It's About Connection
Why We’re Still a B Corp—And Why It Matters More Than Ever
AI x Sustainability: The Marketing Advantage Nobody’s Talking About
Let's Work Together
©2025
We're Ready to Partner.
Contact Us
Let’s explore how we can help you turn purpose into performance — and build something that lasts.
Global Reach, Local Roots
Global Reach, Local Roots
Responsive, Always Human
Responsive, Always Human
Stop chasing sustainability. Start building it.
Stop chasing sustainability. Start building it.
Stop chasing sustainability. Start building it.
Redefining Profit
The future belongs to those who reimagine the bottom line.
We help organizations rethink profit - not just in financial terms, but in ways that strengthen ecosystems, empower communities, and build resilient economies, creating long-term growth and lasting success.
Reimagining Impact
We partner with companies, governments, NGOs, and foundations to design and implement strategies that drive measurable, lasting impact. From climate resilience planning to ESG policy and supply chain transformation, our multidisciplinary team helps turn big goals into meaningful, long-term success.
Redesigning Solutions
We are change agents — combining sustainability expertise, stakeholder strategy, and communications that inspire action. We help organizations understand and improve their environmental, social, and economic impacts, and turn bold ambitions into long-term competitive advantage.
What We Do
©2025
01
Sustainability
Sustainability isn’t a side gig - it’s a growth strategy. We help organizations embed sustainability as a driver of innovation, resilience, and long-term success. That starts with deeply understanding your goals, challenges, and vision for impact.
02
Collaboration
The best strategies don’t happen in silos. We bring people together — across teams, sectors, and communities — to co-create solutions that are actionable, equitable, and built to last. Collaboration isn’t just how we work — it’s how change happens.
03
Storytelling
Purpose without story is invisible. We help organizations turn complex sustainability work into clear, compelling narratives — the kind that build trust, spark action, and turn impact into lasting advantage.
Why Work With Us?
Impact you can measure. Momentum you can trust.
0+
0+
Years of Experience
Across our team of experts.
0+
0+
Projects Completed
Around the globe.
0
0
"Best For the World"
B Corporation awards.
Expertise That Drives Impact
©2025
Our Expertise
We bring together sustainability strategy, systems insight, and purpose-driven storytelling to help organizations deliver meaningful environmental, social, and economic results.
We turn complexity into clarity — creating strategies that unlock resilience, accelerate progress, and build lasting advantage.
Strategies that grow impact and bottom line
Solutions designed to last and adapt
Climate Resilience
Sustainable Business
Transportation Systems
Oceans & Natural Resources
Sustainable Communities
Energy & Water Infrastructure
Trusted by Visionary Leaders
Reimagining Impact
©2025
Portfolio
Impact in Action
From bold strategy to powerful storytelling, our work helps turn sustainability into action — and ambition into measurable results.
Why Partners Trust Us
©2025
Testimonials
Built on Trust. Proven in Action.
Hear how Council Fire’s strategy, systems thinking, and storytelling help leaders deliver enduring impact across the globe.
“Working with Council Fire over the past decade and a half has been like having an always-available extension of my Oceans team. They bridge worlds - offering strategic planning, policy expertise, and full-scale implementation capabilities for our work across the globe - and deliver results. They're a trusted partner who makes our mission more effective and our impacts more powerful.”
Kate Bonzon
Vice President
Environmental Defense Fund
Council Fire is helping us lay the foundation for what we believe is one of the most innovative local climate resilience planning models in the country. Whether its strategy development, financing mechanisms, impact metrics, decision making tools, or storytelling, their guidance is instrumental in shaping our approach, implementing projects, and building trust with stakeholders.
Matthew Fleming
Executive Director
Resilience Authority of Annapolis and Anne Arundel County
“Council Fire brings both systems thinking and extensive on-the-ground expertise. Our investment decisions and implementation approaches require the depth of knowledge and high credibility that only decades of global experience can bring. From coordinating multi-stakeholder collaborations to bringing our impact to life through narrative and film, they're helping us drive impact at scale.”
Renu Mittal
Program Officer
Walton Family Foundation
The importance and reach of legal advocacy is often hard to bring to life. Council Fire helped us quantify and communicate the real-world impact of our victories for our public interest clients and the Chesapeake Bay. Their analysis and storytelling turned case outcomes into compelling metrics - making the value of our work crystal clear to funders, partners, and the communities we serve.
Atty. David Reed
Executive Director
Chesapeake Legal Alliance
"George and his incredible team of experts have been a 'go-to resource' throughout my career as a conservation leader. They have been at my side bringing clarity, creativity, and precision to complex, multi-stakeholder initiatives in the United States and abroad, helping to ensure we are strategic, inclusive, and achieving mutually beneficial outcomes for us and our stakeholders."
Thomas Grasso
Various Leadership Positions
World Wildlife Fund, Walton Family Fdn, Environmental Defense Fund
“Council Fire has long been a key collaborator and partner, one that listens deeply, stretches our thinking, strategizes practically, and amplifies our reach. Their comprehensive economic, environmental, and social impact expertise combined with their collaboration and storytelling capabilities helps ensure our science and research can emerge from the labs and have real world impact.”
Dr. William Dennison
Vice President
University of Maryland Center for Environmental Science
Who We Are
©2025
Since 2010
Certified B Corp
We’ve helped organizations worldwide put sustainability into action - earning multiple “Best for the World” B Corp honors for impact that’s real and measurable.
Council Fire began with a simple idea: redefine success to build a better future.
Our Founder & CEO
1% For The Planet
We proudly give 1% of annual sales to environmental partners - because walking the talk matters.
Creative Thinkers. Strategic Partners. Purpose-Driven.
Our team blends deep expertise with fresh thinking, helping leaders move from ideas to impact with clarity and confidence.
FAQs
What does it really mean to “redefine profit”?
What makes Council Fire different?
Who do you work with?
What does working with you actually look like?
How do you help organizations turn big goals into action?
How do you define and measure success?
Insights & Ideas
©2025
Where Bold Ideas Spark Real Impact
#AroundTheFire
Sustainability + Creativity
How to Build a Corporate Sustainability Strategy: A Step-by-Step Guide
7 Key ESG Metrics Every Business Leader Should Track
How ESG Drives Competitive Advantage
The Future of Sustainability Storytelling Is Not About Climate—It's About Connection
Why We’re Still a B Corp—And Why It Matters More Than Ever
AI x Sustainability: The Marketing Advantage Nobody’s Talking About
Let's Work Together
©2025
We're Ready to Partner.
Contact Us
Let’s explore how we can help you turn purpose into performance — and build something that lasts.
Global Reach, Local Roots
Responsive, Always Human
Stop chasing sustainability. Start building it.
Stop chasing sustainability. Start building it.
Stop chasing sustainability. Start building it.
Redefining Profit
The future belongs to those who reimagine the bottom line.
We help organizations rethink profit - not just in financial terms, but in ways that strengthen ecosystems, empower communities, and build resilient economies, creating long-term growth and lasting success.
Reimagining Impact
We partner with companies, governments, NGOs, and foundations to design and implement strategies that drive measurable, lasting impact. From climate resilience planning to ESG policy and supply chain transformation, our multidisciplinary team helps turn big goals into meaningful, long-term success.
Redesigning Solutions
We are change agents — combining sustainability expertise, stakeholder strategy, and communications that inspire action. We help organizations understand and improve their environmental, social, and economic impacts, and turn bold ambitions into long-term competitive advantage.
What We Do
©2025
01
Sustainability
Sustainability isn’t a side gig - it’s a growth strategy. We help organizations embed sustainability as a driver of innovation, resilience, and long-term success. That starts with deeply understanding your goals, challenges, and vision for impact.
02
Collaboration
The best strategies don’t happen in silos. We bring people together — across teams, sectors, and communities — to co-create solutions that are actionable, equitable, and built to last. Collaboration isn’t just how we work — it’s how change happens.
03
Storytelling
Purpose without story is invisible. We help organizations turn complex sustainability work into clear, compelling narratives — the kind that build trust, spark action, and turn impact into lasting advantage.
Why Work With Us?
Impact you can measure. Momentum you can trust.
0+
0+
Years of Experience
Across our team of experts.
0+
0+
Projects Completed
Around the globe.
0
0
"Best For the World"
B Corporation awards.
Expertise That Drives Impact
©2025
Our Expertise
We bring together sustainability strategy, systems insight, and purpose-driven storytelling to help organizations deliver meaningful environmental, social, and economic results.
We turn complexity into clarity — creating strategies that unlock resilience, accelerate progress, and build lasting advantage.
Strategies that grow impact and bottom line
Solutions designed to last and adapt
Climate Resilience
Sustainable Business
Transportation Systems
Oceans & Natural Resources
Sustainable Communities
Energy & Water Infrastructure
Trusted by Visionary Leaders
Reimagining Impact
©2025
Portfolio
Impact in Action
From bold strategy to powerful storytelling, our work helps turn sustainability into action — and ambition into measurable results.
Why Partners Trust Us
©2025
Testimonials
Built on Trust. Proven in Action.
Hear how Council Fire’s strategy, systems thinking, and storytelling help leaders deliver enduring impact across the globe.
“Working with Council Fire over the past decade and a half has been like having an always-available extension of my Oceans team. They bridge worlds - offering strategic planning, policy expertise, and full-scale implementation capabilities for our work across the globe - and deliver results. They're a trusted partner who makes our mission more effective and our impacts more powerful.”
Kate Bonzon
Vice President
Environmental Defense Fund
Council Fire is helping us lay the foundation for what we believe is one of the most innovative local climate resilience planning models in the country. Whether its strategy development, financing mechanisms, impact metrics, decision making tools, or storytelling, their guidance is instrumental in shaping our approach, implementing projects, and building trust with stakeholders.
Matthew Fleming
Executive Director
Resilience Authority of Annapolis and Anne Arundel County
“Council Fire brings both systems thinking and extensive on-the-ground expertise. Our investment decisions and implementation approaches require the depth of knowledge and high credibility that only decades of global experience can bring. From coordinating multi-stakeholder collaborations to bringing our impact to life through narrative and film, they're helping us drive impact at scale.”
Renu Mittal
Program Officer
Walton Family Foundation
The importance and reach of legal advocacy is often hard to bring to life. Council Fire helped us quantify and communicate the real-world impact of our victories for our public interest clients and the Chesapeake Bay. Their analysis and storytelling turned case outcomes into compelling metrics - making the value of our work crystal clear to funders, partners, and the communities we serve.
Atty. David Reed
Executive Director
Chesapeake Legal Alliance
"George and his incredible team of experts have been a 'go-to resource' throughout my career as a conservation leader. They have been at my side bringing clarity, creativity, and precision to complex, multi-stakeholder initiatives in the United States and abroad, helping to ensure we are strategic, inclusive, and achieving mutually beneficial outcomes for us and our stakeholders."
Thomas Grasso
Various Leadership Positions
World Wildlife Fund, Walton Family Fdn, Environmental Defense Fund
“Council Fire has long been a key collaborator and partner, one that listens deeply, stretches our thinking, strategizes practically, and amplifies our reach. Their comprehensive economic, environmental, and social impact expertise combined with their collaboration and storytelling capabilities helps ensure our science and research can emerge from the labs and have real world impact.”
Dr. William Dennison
Vice President
University of Maryland Center for Environmental Science
Who We Are
©2025
Since 2010
Certified B Corp
We’ve helped organizations worldwide put sustainability into action - earning multiple “Best for the World” B Corp honors for impact that’s real and measurable.
Council Fire began with a simple idea: redefine success to build a better future.
Our Founder & CEO
1% For The Planet
We proudly give 1% of annual sales to environmental partners - because walking the talk matters.
Creative Thinkers. Strategic Partners. Purpose-Driven.
Our team blends deep expertise with fresh thinking, helping leaders move from ideas to impact with clarity and confidence.
FAQs
01
What does it really mean to “redefine profit”?
03
What makes Council Fire different?
02
Who do you work with?
04
What does working with you actually look like?
05
How do you help organizations turn big goals into action?
06
How do you define and measure success?
Insights & Ideas
©2025
Where Bold Ideas Spark Real Impact
#AroundTheFire
Sustainability + Creativity
How to Build a Corporate Sustainability Strategy: A Step-by-Step Guide
7 Key ESG Metrics Every Business Leader Should Track
How ESG Drives Competitive Advantage
The Future of Sustainability Storytelling Is Not About Climate—It's About Connection
Why We’re Still a B Corp—And Why It Matters More Than Ever
AI x Sustainability: The Marketing Advantage Nobody’s Talking About
Let's Work Together
©2025
We're Ready to Partner.
Contact Us
Let’s explore how we can help you turn purpose into performance — and build something that lasts.
Global Reach, Local Roots
Responsive, Always Human