THEORY OF CHANGE

Our proven Good + Good theory of change is a game-changer. We partner with visionary clients to redefine profit and success, embracing an evolutionary process of insightful evaluation, strategic policy alignment, inspirational communications, and transformative engagement.

EVALUATE

We collaborate with our clients on a deep dive into all foundational issues, developing a comprehensive understanding and gleaning key insights for the planning phase.

ALIGN

Utilizing information and insights from the evaluation phase, we guide you through a detailed planning process that aligns market needs, sustainability goals, stakeholder demands, and human and financial resources.

INSPIRE

The best-laid plans won’t amount to much if you can’t inspire stakeholders to act in alignment with your mission. Our communications experts leverage your insights with our knowledge to define your message and bring your brand stories to life.

ENGAGEMENT

Bringing it all together, we support deep and meaningful stakeholder engagement that fosters opportunities, collaboration, trust, and mutually-beneficial outcomes.