Michelle Cullen

Senior Strategist

For nearly two decades, Michelle has brought her extensive social and environmental sustainability expertise to both public and private sector clients. As a trained anthropologist, she drives sustainable, positive change by helping unravel complex problems, foster ownership amongst stakeholders, develop metrics that enable improvement and greater impact, and tell data-driven stories that engage and invite action.

Prior to joining Council Fire, she consulted at IDC, a technology analyst firm, where she supported Chief Sustainability Officers and CSR Leads at companies such as IBM, Cisco, Dell, Intel, Verizon, and SAP, on matters related to ESG reporting and impact, market trends, competitive landscape, and marketing/brand. During her time at IBM, Michelle worked on Smarter Cities, which was also the focus of her Ph.D. She began her career at The World Bank, where she helped design, evaluate, and conduct social and environmental assessments for over $30B of projects that focused on poverty alleviation, economic development, and social rehabilitation.


Areas of Focus: Communications, Sustainable Business, Sustainable Communities

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Gabrielle Roffe