AI visibility for lean B2B teams

The growth engine for the agentic web.

Know how AI sees your brand, find the evidence keeping you off the right shortlists, and route the action that should exist.

See how AI sees your brand trovance.ai

Trovance's home: what to work on this week, share of answer across AI assistants, the authority map and rival activity, on a sample workspace

Why Council Fire built it

Strategy only works if AI can find the story in it.

Council Fire built Trovance for teams whose buyers ask an AI assistant before they ever visit a website. It is our own product, built on the same stack we use for client work.

  • Monitors how ChatGPT, Perplexity, Gemini and Claude answer the questions your buyers ask
  • Turns every gap into a ranked queue of actions, each with the evidence that earned its place
  • Attributes AI-referred visitors to revenue with a first-party, cookieless pixel

Trovance demo video

The front page of the internet is now an answer.

Your buyer meets an answer before they meet a website. Trovance turns what your company knows into evidence that search engines and AI assistants can parse, cite and compare.

How Trovance works

From observed answer to verified action.

  1. 01

    Analyze

    Trovance analyzes the questions your buyers ask and how AI answers them today.

  2. 02

    Strategize

    It weighs the preserved answers, sources and competitors to find the best course of action.

  3. 03

    Recommend

    You get one clear recommendation on what to do, including when the right move is to wait.

  4. 04

    Learn

    Every published action is checked live and fed back in, so the next recommendation is sharper.

Drafting in Trovance: the brief for a new piece in the brand's voice, reviewed by a person before it publishes, on a sample workspace
A brief for the next piece, in the brand’s voice, reviewed by a person before it publishes.
Trovance's revenue tracing: AI-referred visits by engine and landing page, with the leads and revenue traced to them, on a sample workspace
AI-referred visits by engine and landing page, with the leads and revenue traced to them.

Recommended is not approved. A human crosses that gate.

Get understood. Get cited. Get chosen.

See how AI sees your brand Visit trovance.ai

Trovance is a CF Labs product, built by Council Fire.