five children smiling while doing peace hand sign
2025 Impact Report

Impact in Action

Impact in Action

Impact in Action

Strategy, science, storytelling, and collaboration turning complexity into durable change.

Strategy, science, storytelling, and collaboration turning complexity into durable change.

About Us

A Message From Our CEO

A Message From Our CEO

A Message From Our CEO

To our clients, partners, and communities: 2025 demanded honesty about the moment we are in. Climate investment faced new pressure, funding streams were disrupted, and the language of sustainability became more contested. Yet the work continued—and in many places, it deepened. The organizations we serve became more strategic, more creative about financing, and more deliberate about building resilience from the ground up. We matched that energy with rigorous analysis, deep stakeholder engagement, and strategies designed to survive contact with institutional and political reality. We also held ourselves to the standards we ask of our clients, submitting our sixth B Corp recertification, maintaining our 1% for the Planet commitment, and investing hundreds of hours in volunteer and in-kind support. As we move into 2026, we carry momentum through our partnership with the University of Maryland Center for Environmental Science and the release of The End of Extraction. Both reflect a belief we have held since Council Fire’s founding: rigorous science, practical strategy, and honest storytelling turn complexity into action.

With gratitude and determination,
George Chmael II, CEO

With gratitude and determination,
George Chmael II, CEO

With gratitude and determination,
George Chmael II, CEO

George Chmael II, CEO of Council Fire

Our Trusted Supporters

2025 At a Glance

The work continued… and deepened.

The work continued… and deepened.

A year of stronger standards, durable strategies, and measurable outcomes for people and planet.

man in black crew neck t-shirt and blue shorts holding woman in white and red
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B Impact Score

Our sixth B Corp certification.

man in black crew neck t-shirt and blue shorts holding woman in white and red
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B Impact Score

Our sixth B Corp certification.

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1% for the Planet hours

Volunteer and in-kind support.

woman in gray hijab and gray coat
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Percent of revenue equivalent

Volunteer and pro-bono work.

Our Standard

Business can, and must, create lasting value for people, planet, and profit.

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Paid Days Off

Rest is essential to sustainable work.

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Paid Days Off

Rest is essential to sustainable work.

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Family Living Wage

For every Council Fire employee.

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0%

Family Living Wage

For every Council Fire employee.

0%+

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Independent Suppliers

Strengthening values-aligned businesses.

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Independent Suppliers

Strengthening values-aligned businesses.

This Moment

Systems thinking is no longer optional.

Systems thinking is no longer optional.

Systems thinking is no longer optional.

Climate disruption is appearing in earnings reports and insurance withdrawals. Supply chains built for efficiency are fracturing under pressure, and institutions designed to manage risk are straining against conditions they were never built to handle.

In 2025, our clients leaned forward. From Chesapeake Bay communities to fisheries in Peru, they invested in durable strategies that combine science, stakeholder collaboration, practical financing, and honest storytelling. The regenerative economy is already being built—one durable strategy at a time.

A coastal community beside the ocean

B Corp: How We Do Business

A higher standard for how we operate.

A higher standard for how we operate.

A higher standard for how we operate.

2025 marks our sixth B Corp Certification since 2010. Our score increased to 113.8, with our strongest performance in Workers, Community, and Customers—the areas that most directly reflect our values in practice.

Workers

100% family living wage. Full company-paid health, dental, and vision insurance. Socially responsible retirement options. A confidential feedback channel. 36+ paid days off annually.

Workers

100% family living wage. Full company-paid health, dental, and vision insurance. Socially responsible retirement options. A confidential feedback channel. 36+ paid days off annually.

Workers

100% family living wage. Full company-paid health, dental, and vision insurance. Socially responsible retirement options. A confidential feedback channel. 36+ paid days off annually.

Community

30% of our workforce identifies as a racial or ethnic minority. Our highest compensated team member earns within three times the lowest. More than 60% of expenses support independent suppliers, and we bank with Climate First Bank.

Community

30% of our workforce identifies as a racial or ethnic minority. Our highest compensated team member earns within three times the lowest. More than 60% of expenses support independent suppliers, and we bank with Climate First Bank.

Community

30% of our workforce identifies as a racial or ethnic minority. Our highest compensated team member earns within three times the lowest. More than 60% of expenses support independent suppliers, and we bank with Climate First Bank.

Customers

Our highest impact performance reflects the work itself: helping clients improve environmental, social, and economic outcomes. We intend to recertify under B Lab’s new standards, with our next recertification scheduled for June 2028.

Customers

Our highest impact performance reflects the work itself: helping clients improve environmental, social, and economic outcomes. We intend to recertify under B Lab’s new standards, with our next recertification scheduled for June 2028.

Customers

Our highest impact performance reflects the work itself: helping clients improve environmental, social, and economic outcomes. We intend to recertify under B Lab’s new standards, with our next recertification scheduled for June 2028.

Our Impact

The work behind the numbers.

The work behind the numbers.

The work behind the numbers.

01 / Natural capital

The case for a watershed fund in Michigan

The case for a watershed fund in Michigan

Council Fire partnered with the Huron River Watershed Council to translate watershed health into economic terms that decision-makers can use. The valuation is building the evidence base for a dedicated long-term protection fund and aligning counties around the costs of inaction.

1.14M residents supported

1.14M residents supported

730,000+ jobs connected

730,000+ jobs connected

$95B regional value

$95B regional value

1% loss = 3,814 jobs + $19M tax revenue annually

1% loss = 3,814 jobs + $19M tax revenue annually

02 / Sustainable ports

iMPAct Reports: telling the story of a sustainable port

iMPAct Reports: telling the story of a sustainable port

Across the iMPAct Report series, Council Fire helped Maryland Port Administration turn complex environmental performance into clear narratives for communities, partners, and decision-makers—showing how operational innovation can create habitat and community value.

$200,000

$200,000

Chesapeake WILD grant secured to support the Friends of Hart-Miller Island and advance citizen-led habitat and community initiatives.

03 / Community resilience

Building community resilience from the ground up

Building community resilience from the ground up

With the Resilience Authority of Annapolis and Anne Arundel County, Council Fire supported the AMRI process: bringing community voices, risk evidence, financing strategy, and implementation planning into one practical resilience framework.

Community-led priorities

Finance-ready implementation

Trust built through engagement

Our Company

Holding ourselves to the same standard.

Holding ourselves to the same standard.

Holding ourselves to the same standard.

Better processes

We improved the internal systems that help our multidisciplinary teams deliver rigorous work consistently.

Clearer collaboration

More transparent Affiliate roles strengthen accountability, coordination, and the experience of working together.

Stronger security

Improved company security protects employees, Affiliates, client information, and the trust at the center of every engagement.

Giving Back & Partnerships

More than 500 hours in service of shared missions.

More than 500 hours in service of shared missions.

In 2025, Council Fire contributed volunteer and in-kind support through 1% for the Planet and mission-aligned partners including B Lab, Masonville Cove, Assateague State Park, the National Aquarium, Asante Africa Foundation, BLMA, and SustainaFest.

Community leaders collaborating around a table

B Local Mid-Atlantic

Council Fire continued its long-standing leadership in the regional B Corp community, with George serving as Chair as BLMA became a registered nonprofit and prepared for the next BLD gathering.

Audience gathering for an outdoor film screening

SustainaFest

Founded in 2012, SustainaFest uses film and narrative to move audiences from awareness to action. Highlights included a Chesapeake Bay Trust screening, a Climate First Bank panel, and $5,000 raised through the Vermont Climate Gravel Ride.

Looking Forward

The opportunity to shape what comes next has never been clearer.

The opportunity to shape what comes next has never been clearer.

The opportunity to shape what comes next has never been clearer.

In 2026, we are deepening our strategic partnership with the University of Maryland Center for Environmental Science and releasing The End of Extraction—a blueprint for the economic transition already underway. Both reflect the belief that rigorous science, practical strategy, and honest storytelling turn complexity into action.

In 2026, we are deepening our strategic partnership with the University of Maryland Center for Environmental Science and releasing The End of Extraction—a blueprint for the economic transition already underway. Both reflect the belief that rigorous science, practical strategy, and honest storytelling turn complexity into action.

What This Work Makes Possible

Collaboration is how change happens

Collaboration is how change happens

Collaboration is how change happens

The strongest outcomes come from trusted partnerships, shared evidence, and a commitment to act.

four boys laughing and sitting on grass during daytime
Protecting the Huron River required an economic case as clear as the ecological one. Our valuation connected watershed health to 1.14 million residents, 730,000 jobs, and $95 billion in regional value.

Huron River Watershed Council

four boys laughing and sitting on grass during daytime
Protecting the Huron River required an economic case as clear as the ecological one. Our valuation connected watershed health to 1.14 million residents, 730,000 jobs, and $95 billion in regional value.

Huron River Watershed Council